Case Study

TrestleCart Leads the Launch of Rooster Fried Chicken Online

How TrestleCart built a custom operations platform that unified 10 franchise locations and turned operational chaos into a scalable system for Rooster Fried Chicken.

Client Rooster Fried Chicken
Industry Quick-Service Restaurant
Market Germany
Package Empire Builder
Duration 10 Months+
€90K /mo
Revenue Swing
10 +
Locations Unified
4 Weeks
To First Delivery
10 mo+
Ongoing Partnership
The Challenge

€30K Bleeding Monthly Across 10 Franchises

Rooster Fried Chicken had scaled to over 10 franchise locations across Germany but their tech hadn't scaled with them. Every location was running on the same generic, off-the-shelf software that was never designed for multi-location franchise operations.

Orders were delayed. Inventory discrepancies went unnoticed for days. Franchise managers couldn't get real-time visibility across locations. And the existing vendors? Slow to respond, slower to fix.

The result: an estimated €30,000 per month in lost revenue from operational inefficiencies, missed orders, stock-outs, duplicate purchasing, and manual workarounds that consumed hours of management time every week.

Previous agencies and freelancers had tried to patch the problems. None of them understood that the issue wasn't a feature gap; it was a foundation gap. Rooster didn't need more plugins. They needed a platform built for the way they actually operate.

Broken Operations
10 locations running on software not designed for franchise management. No real-time sync, no unified view.
Chronic Delays
Order processing bottlenecks across locations. Inventory mismatches causing stock-outs and waste simultaneously.
Loss of €30K per Month
Lost revenue from missed orders, duplicate purchasing, and management hours spent on manual workarounds.
The Solution

A custom-built operations platform. Designed for exactly how Rooster operates.

We didn't recommend an off-the-shelf tool. We didn't bolt features onto their existing system. We sat with the Rooster team, mapped every operational workflow across all 10 locations, and built a platform from the ground up, purpose-engineered for their franchise model.

01
Deep Requirements Mapping
We spent the first week embedded in Rooster's operations, documenting every workflow, every pain point, every edge case across franchise management, order processing, inventory, and reporting. No assumptions. Only observed reality.
02
Custom POS & Operations Platform
Built a unified platform covering point-of-sale, multi-location inventory management, franchise-level reporting dashboards, and centralized order processing, all designed around Rooster's specific operational logic, not generic restaurant assumptions.
03
eCommerce Integration
Connected the POS to a customer-facing ordering system, making online orders flow directly into the same platform as in-store orders. One source of truth for every transaction, every location.
04
Collaborative Launch & Ongoing Support
Launched with rigorous data testing across all locations. Provided hands-on training for franchise managers. Transitioned into an ongoing retainer for continuous optimisation, feature additions, and support.
Week 1
Discovery
Requirements mapping, workflow documentation, stakeholder interviews across franchise locations
Week 2
Build
Custom platform development with regular progress calls and iterative feedback loops
Week 3
Test
Multi-location launch, real-transaction data testing, edge case validation
Week 4
Deliver
Full deployment, staff training, documentation handoff, retainer activation
Technology

Built with purpose. Engineered to scale.

Custom Development Flutter (Mobile) ERP Integration REST APIs Real-time Sync Admin Dashboard Vendor Portal Cloud Hosting
The Transformation

Before vs. After: Turning Losses into Gains

Before Trestle Cart
€30K/month lost to operational inefficiency
Generic off-the-shelf software across all locations
No real-time visibility across franchise locations
Order delays and inventory discrepancies daily
Multiple vendors that caused slow response times, no accountability
Founder spending 60% of time on operations firefighting
→
After Trestle Cart
€60K/month revenue increase resulting in expansion of new locations
Custom platform built for Rooster's exact franchise model
Real-time dashboards for every location from one screen
Unified ordering: online and in-store in one system
One partner, i.e., Trestle Cart with dedicated ongoing support
Founder focused on growth and new market expansion
“

They didn't just fix our system, they gave us clarity. For the first time, we could see every location, every order, every number in real time. That's what let us start expanding again.

Rooster Fried Chicken  ·  Franchise Leadership Team, Germany
Key Takeaway

The problem was never "bad software." It was the wrong foundation.

Rooster Fried Chicken didn't need another vendor promising features. They needed a partner who would sit inside their operations, understand the real problems, and build a system that fit, not the other way around.

That's the Trestle Cart approach. We don't sell solutions off the shelf. We engineer the foundation that carries your specific scale. Rooster went from losing €30K/month to growing €60K/month — a €90K/month swing because the foundation was finally right.

Ten months later, they're still with us. Not because they're locked in — because the system keeps getting better, and there's always another location to open.

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